The story about a snack brand finding a purpose behind it's snacks...
Alexandra and Jason are tried and true popcorn fanatics.
Jason's parents were hippies...and uniquely seasoned "hippie" popcorn was a staple snack in his house growing up.
Knowing she shared an affinity for popcorn as well, Jason made one of these creative recipes for Ali and her family. It was a total hit! Not long after, they began talking about ways to turn their mutual love for popcorn into something everyone else could enjoy as well.
They knew how delicious BOHEMiYUM popcorn was, but they also knew they wanted to be a part of something "bigger".
As fate would have it, during the companies' initial development stages...the Los Angeles Unified School District suffered major budget cuts. One of the first areas that got affected was the district's Arts programs. Jason's son lost both of his Art and Music teachers within the same school year.
With Jason being a life-long guitar player, and Ali growing up dancing and performing, they immediately knew their company's mission...it all made perfect sense.
A Bit About Alexandra...
I grew up deeply involved in The Arts, dancing and performing. Through my own personal experiences, I am truly passionate about the importance of exposure to The Arts, especially at a young age. I've also spent many of my professional years in the health and fitness field, and I definitely believe in the importance of snacking with purpose! I am truly inspired by our mission, and am thankful to be able to make an impact!
- Alexandra Shields (Founder, BOHEMiYUM)
A BIT ABOUT JASON...
I've played guitar most of my life, and have a deep connection and respect for The Arts. I also grew up in a musically rooted, artistic home where self-expression was always encouraged. In the kitchen, we often played with creative ways of flavoring our favorite snack - popcorn! I'm thrilled to share this delicious, "creatively inspired" popcorn...and be able to pursue our mission of Supporting The Arts in Schools!
- Jason Rhodes (Founder, BOHEMiYUM)